App activity
App interactions (Optional) : App functionality, Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance
Personal info
Name (Optional) : App functionality, Analytics, Advertising or marketing, Account management
User IDs (Optional) : App functionality, Analytics, Account management