App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Other user-generated content (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
App info and performance
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Financial info
Purchase history (Optional) : Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing
Personal info
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management