App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing
Installed apps (Optional) : Advertising or marketing
App info and performance
Crash logs (Optional) : App functionality, Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Location
Approximate location (Optional) : Analytics, Advertising or marketing
Precise location (Optional) : Analytics, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Analytics
Name (Optional) : App functionality, Analytics
User IDs (Optional) : App functionality, Analytics
Web browsing
Web browsing history (Optional) : Advertising or marketing