App activity
App interactions (Optional) : Analytics, Advertising or marketing
In-app search history (Optional) : Analytics, Advertising or marketing
Installed apps (Optional) : Advertising or marketing
App info and performance
Crash logs (Optional) : Analytics, Advertising or marketing, Personalization
Diagnostics (Optional) : Analytics, Advertising or marketing
Other app performance data (Optional) : App functionality, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Personal info
Address (Optional) : App functionality, Advertising or marketing
Email address (Optional) : Analytics, Advertising or marketing
Name (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Phone number (Optional) : Analytics, Advertising or marketing
User IDs (Optional) : Analytics, Advertising or marketing