App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : Analytics
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Personalization
Personal info
Email address (Optional) : Developer communications, Advertising or marketing
User IDs (Optional) : App functionality, Account management