App activity
App interactions (Optional) : Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : Analytics, Advertising or marketing, Personalization
Installed apps (Optional) : Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : Analytics, Advertising or marketing, Personalization
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Personalization
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Personalization