App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other user-generated content (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
App info and performance
Crash logs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Diagnostics (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other app performance data (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Financial info
User payment info (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Personal info
Email address (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Name (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management