App activity
App interactions (Optional) : Fraud prevention, security, and compliance, Personalization
Device or other IDs
Device or other IDs (Optional) : Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Location
Approximate location (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
Name (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Account management