App activity
In-app search history (Optional) : Analytics, Personalization
Installed apps (Optional) : Analytics, Personalization
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Precise location (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Messages
Other in-app messages (Optional) : Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Phone number (Optional) : Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization