App activity
App interactions (Optional) : Analytics
Installed apps (Optional) : Advertising or marketing
Other actions (Optional) : Analytics
Other user-generated content (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Location
Approximate location (Optional) : Analytics, Advertising or marketing
Precise location (Optional) : Analytics, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management