App activity
App interactions (Optional) : Analytics, Advertising or marketing, Personalization
Installed apps (Optional) : Analytics, Advertising or marketing, Personalization
Other actions (Optional) : Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics, Advertising or marketing
Diagnostics (Optional) : Analytics, Advertising or marketing
Other app performance data (Optional) : Analytics, Advertising or marketing
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Personalization
Financial info
Other financial info (Optional) : Advertising or marketing
Purchase history (Optional) : Analytics, Advertising or marketing, Personalization
Health and fitness
Health info (Optional) : Advertising or marketing
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Personalization
Personal info
Other info (Optional) : Advertising or marketing
Political or religious beliefs (Optional) : Advertising or marketing
Race and ethnicity (Optional) : Advertising or marketing
Sexual orientation (Optional) : Advertising or marketing
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management