App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing
Installed apps (Optional) : App functionality, Analytics, Advertising or marketing
Other actions (Optional) : App functionality, Analytics, Advertising or marketing
Other user-generated content (Optional) : App functionality, Analytics, Advertising or marketing
App info and performance
Crash logs (Optional) : App functionality, Analytics, Advertising or marketing
Diagnostics (Optional) : App functionality, Analytics, Advertising or marketing
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing
Precise location (Optional) : App functionality, Analytics, Advertising or marketing