App info and performance
Diagnostics (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Developer communications, Personalization, Account management
Sexual orientation (Optional) : App functionality, Personalization
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance