App activity
App interactions (Optional) : Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Contacts
Contacts (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Personalization
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : Analytics
Personal info
Address (Optional) : App functionality, Analytics, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Personalization, Account management
Name (Optional) : App functionality, Analytics, Personalization, Account management
Phone number (Optional) : App functionality, Analytics, Personalization, Account management
User IDs (Optional) : App functionality, Analytics