App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
In-app search history (Optional) : Analytics
App info and performance
Crash logs (Optional) : App functionality, Analytics
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
User payment info (Optional) : App functionality, Analytics, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Precise location (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Personal info
Address (Optional) : Advertising or marketing
Email address (Optional) : App functionality, Advertising or marketing
Name (Optional) : App functionality
Phone number (Optional) : App functionality
User IDs (Optional) : Analytics, Advertising or marketing, Personalization
Photos and videos
Photos (Optional) : App functionality
Videos (Optional) : App functionality