App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality, Analytics
Other actions (Optional) : App functionality
Other user-generated content (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Account management
Messages
Other in-app messages (Optional) : App functionality, Developer communications, Advertising or marketing
Personal info
Email address (Optional) : App functionality, Developer communications, Account management
Name (Optional) : Account management
Other info (Optional) : Personalization
User IDs (Optional) : Account management
Photos and videos
Photos (Optional) : Account management