App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing
Other user-generated content (Optional) : App functionality, Analytics
App info and performance
Crash logs (Optional) : App functionality, Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Financial info
User payment info (Optional) : App functionality
Messages
Emails (Optional) : Developer communications, Personalization, Account management
Personal info
Address (Optional) : App functionality, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management