App activity
App interactions (Optional) : App functionality, Analytics
In-app search history (Optional) : Personalization
App info and performance
Crash logs (Optional) : Analytics, Fraud prevention, security, and compliance
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Financial info
Purchase history (Optional) : App functionality, Account management
User payment info (Optional) : Account management
Location
Approximate location (Optional) : Personalization
Precise location (Optional) : Personalization
Messages
Emails (Optional) : App functionality, Advertising or marketing, Account management
Other in-app messages (Optional) : App functionality, Advertising or marketing
Personal info
Address (Optional) : Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality
Phone number (Optional) : Advertising or marketing, Fraud prevention, security, and compliance, Account management