App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Personalization
App info and performance
Other app performance data (Optional) : App functionality, Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Financial info
Credit score (Optional) : App functionality, Fraud prevention, security, and compliance
Other financial info (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
User payment info (Optional) : App functionality, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Personalization
Messages
Other in-app messages (Optional) : App functionality, Personalization
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Account management
Name (Optional) : App functionality, Developer communications, Account management
Other info (Optional) : Analytics, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Personalization
Photos and videos
Photos (Optional) : Account management