App activity
App interactions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics
Messages
Emails (Optional) : App functionality
Other in-app messages (Optional) : App functionality, Analytics
SMS or MMS (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Personal info
Address (Optional) : App functionality, Analytics, Account management
Email address (Optional) : App functionality, Analytics, Account management
Phone number (Optional) : App functionality, Analytics, Account management
Photos and videos
Photos (Optional) : App functionality, Personalization
Videos (Optional) : App functionality