App activity
In-app search history (Optional) : Analytics
Other actions (Optional) : App functionality, Analytics
Other user-generated content (Optional) : App functionality, Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
Files and docs
Files and docs (Optional) : App functionality
Financial info
Purchase history (Optional) : App functionality, Advertising or marketing, Personalization, Account management
Health and fitness
Health info (Optional) : App functionality, Developer communications, Advertising or marketing, Personalization
Location
Approximate location (Optional) : Fraud prevention, security, and compliance
Messages
Other in-app messages (Optional) : App functionality
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Developer communications
Other info (Optional) : App functionality, Advertising or marketing, Personalization
Phone number (Optional) : App functionality
Photos and videos
Photos (Optional) : App functionality