App activity
In-app search history (Optional) : App functionality, Analytics, Personalization
Other actions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Other user-generated content (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Messages
Other in-app messages (Optional) : App functionality, Developer communications, Advertising or marketing
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality