App activity
App interactions (Optional) : Analytics, Personalization
In-app search history (Optional) : Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications
Financial info
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : App functionality
Precise location (Optional) : App functionality
Personal info
Address (Optional) : App functionality, Personalization, Account management
Email address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality
Phone number (Optional) : App functionality, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Web browsing
Web browsing history (Optional) : App functionality, Analytics, Advertising or marketing