App activity
App interactions (Optional) : Analytics, Developer communications, Personalization
In-app search history (Optional) : Analytics
Other actions (Optional) : Analytics, Developer communications
Financial info
Purchase history (Optional) : App functionality, Developer communications, Advertising or marketing, Personalization
User payment info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Messages
Other in-app messages (Optional) : App functionality, Analytics, Developer communications, Personalization
Personal info
Address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management