App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
In-app search history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Precise location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management