App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Installed apps (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
App info and performance
Other app performance data (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Financial info
User payment info (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance
Messages
Emails (Optional) : App functionality, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
SMS or MMS (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Personal info
Address (Optional) : App functionality
Other info (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Phone number (Optional) : App functionality