App activity
App interactions (Optional) : Advertising or marketing, Fraud prevention, security, and compliance
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Installed apps (Optional) : Fraud prevention, security, and compliance
Contacts
Contacts (Optional) : Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : Fraud prevention, security, and compliance
Files and docs
Files and docs (Optional) : Fraud prevention, security, and compliance
Financial info
Other financial info (Optional) : App functionality, Fraud prevention, security, and compliance
User payment info (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Precise location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Other info (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : Fraud prevention, security, and compliance
Videos (Optional) : Fraud prevention, security, and compliance