App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Personal info
Address (Optional) : Analytics
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : Developer communications, Advertising or marketing, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management