App activity
App interactions (Optional) : Analytics
Installed apps (Optional) : App functionality
Other user-generated content (Optional) : App functionality, Account management
Device or other IDs
Device or other IDs (Optional) : Developer communications, Advertising or marketing, Fraud prevention, security, and compliance
Financial info
Purchase history (Optional) : App functionality
Health and fitness
Health info (Optional) : App functionality
Personal info
Address (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization
Email address (Optional) : App functionality, Developer communications, Fraud prevention, security, and compliance
Name (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Other info (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Phone number (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Race and ethnicity (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality, Fraud prevention, security, and compliance