App activity
App interactions (Optional) : Analytics
Installed apps (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics, Fraud prevention, security, and compliance
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Fraud prevention, security, and compliance, Account management
Financial info
Purchase history (Optional) : Analytics
User payment info (Optional) : App functionality
Messages
Emails (Optional) : App functionality, Fraud prevention, security, and compliance
Other in-app messages (Optional) : App functionality, Personalization
SMS or MMS (Optional) : App functionality, Fraud prevention, security, and compliance
Personal info
Email address (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : Account management
Other info (Optional) : Account management
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Account management