App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Financial info
User payment info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Messages
Emails (Optional) : Advertising or marketing
Other in-app messages (Optional) : App functionality
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Email address (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization, Account management