App activity
App interactions (Optional) : Analytics, Developer communications, Fraud prevention, security, and compliance
Installed apps (Optional) : Advertising or marketing, Fraud prevention, security, and compliance
Other actions (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing
Financial info
Purchase history (Optional) : Analytics, Advertising or marketing
Location
Approximate location (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance