App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
In-app search history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Other user-generated content (Optional) : Analytics
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Financial info
Other financial info (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Purchase history (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Location
Approximate location (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Personal info
Email address (Optional) : App functionality, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : Advertising or marketing
Other info (Optional) : Analytics
Phone number (Optional) : App functionality, Fraud prevention, security, and compliance, Account management
Political or religious beliefs (Optional) : Analytics, Advertising or marketing, Personalization
Race and ethnicity (Optional) : Analytics, Advertising or marketing, Personalization
Sexual orientation (Optional) : Analytics, Advertising or marketing, Personalization
User IDs (Optional) : App functionality, Analytics, Advertising or marketing, Personalization, Account management
Web browsing
Web browsing history (Optional) : Analytics, Advertising or marketing, Personalization