App activity
App interactions (Optional) : Analytics
In-app search history (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Personalization
App info and performance
Crash logs (Optional) : Analytics
Diagnostics (Optional) : Analytics
Other app performance data (Optional) : Analytics
Device or other IDs
Device or other IDs (Optional) : Analytics
Financial info
Purchase history (Optional) : App functionality
User payment info (Optional) : App functionality
Location
Approximate location (Optional) : App functionality, Analytics
Precise location (Optional) : App functionality, Analytics
Personal info
Address (Optional) : App functionality
Email address (Optional) : App functionality
Name (Optional) : App functionality
Phone number (Optional) : App functionality
User IDs (Optional) : App functionality
Web browsing
Web browsing history (Optional) : App functionality