App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
In-app search history (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Installed apps (Optional) : Analytics, Personalization
App info and performance
Crash logs (Optional) : App functionality, Analytics, Developer communications
Diagnostics (Optional) : App functionality, Analytics, Developer communications
Other app performance data (Optional) : App functionality, Analytics, Developer communications
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
User payment info (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Location
Approximate location (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Messages
Emails (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Other in-app messages (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Personal info
Email address (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management
Web browsing
Web browsing history (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization, Account management