App activity
App interactions (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
In-app search history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Installed apps (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Other actions (Optional) : App functionality, Analytics, Personalization
Other user-generated content (Optional) : App functionality, Analytics, Developer communications, Fraud prevention, security, and compliance, Personalization
App info and performance
Crash logs (Optional) : Analytics, Fraud prevention, security, and compliance
Diagnostics (Optional) : Analytics, Fraud prevention, security, and compliance
Other app performance data (Optional) : Analytics, Fraud prevention, security, and compliance
Audio
Voice or sound recordings (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance
Calendar
Calendar events (Optional) : App functionality, Analytics, Personalization
Contacts
Contacts (Optional) : App functionality, Analytics, Personalization, Account management
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Files and docs
Files and docs (Optional) : Fraud prevention, security, and compliance
Location
Approximate location (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization
Precise location (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Personalization
Messages
Emails (Optional) : App functionality, Analytics
Other in-app messages (Optional) : App functionality, Analytics
SMS or MMS (Optional) : App functionality, Analytics
Personal info
Address (Optional) : App functionality, Analytics, Advertising or marketing, Account management
Email address (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Account management
Other info (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Analytics, Advertising or marketing, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization, Account management
Photos and videos
Photos (Optional) : Account management
Web browsing
Web browsing history (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Personalization