App activity
App interactions (Optional) : Analytics, Personalization
Device or other IDs
Device or other IDs (Optional) : Analytics, Advertising or marketing
Health and fitness
Fitness info (Optional) : App functionality, Personalization
Health info (Optional) : Personalization
Messages
Emails (Optional) : App functionality, Developer communications, Advertising or marketing, Personalization, Account management
Other in-app messages (Optional) : App functionality
SMS or MMS (Optional) : App functionality, Advertising or marketing
Personal info
Address (Optional) : App functionality, Account management
Email address (Optional) : App functionality, Developer communications, Advertising or marketing, Account management
Name (Optional) : Account management
Phone number (Optional) : App functionality, Developer communications, Account management
User IDs (Optional) : App functionality, Analytics, Personalization, Account management
Photos and videos
Photos (Optional) : App functionality