App activity
App interactions (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Financial info
Purchase history (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
User payment info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Messages
Emails (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
SMS or MMS (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Personal info
Address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Email address (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Name (Optional) : App functionality, Analytics
Other info (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
Phone number (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management
User IDs (Optional) : App functionality, Analytics, Fraud prevention, security, and compliance, Account management