App activity
App interactions (Optional) : App functionality, Analytics, Advertising or marketing, Personalization
Device or other IDs
Device or other IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization
Financial info
Purchase history (Optional) : Advertising or marketing, Personalization
Location
Approximate location (Optional) : App functionality
Precise location (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Personalization, Account management
Messages
Emails (Optional) : Developer communications, Advertising or marketing
Other in-app messages (Optional) : App functionality, Developer communications
Personal info
Address (Optional) : Personalization
Name (Optional) : App functionality, Advertising or marketing, Account management
Other info (Optional) : Analytics, Advertising or marketing, Personalization
Phone number (Optional) : Developer communications, Advertising or marketing
User IDs (Optional) : App functionality, Analytics, Developer communications, Advertising or marketing, Fraud prevention, security, and compliance, Account management
Photos and videos
Photos (Optional) : App functionality, Personalization